OUTERWEAR
Tailoring, wrapped up. Our new double-breasted coat comes in a brushed charcoal wool-blend, with sharp shoulders and a buckled belt to cinch the waist.
LAYER. ROTATE. REPEAT.
AW26 is designed around the pieces that earn their place in your rotation. Interchangeable layers, considered design and adaptable silhouettes are made to be worn, reworked and returned to throughout the season. For THE ROTATION, that same thinking defines the creative direction. Set within Collins Music Hall, an unfinished underground Brutalist theatre in London, the campaign continues The Couture Club’s exploration of progressive architecture. Its circular structure and raw concrete provide a minimal, uncompromising backdrop, allowing silhouette, fabrication and detail to take focus.
At the centre, a circular camera track creates a continuous rotation around the collection, shifting the perspective with every turn.
The circular architecture, rotating camera and interchangeable pieces work as one continuous idea. The production mechanism becomes a physical representation of the wardrobe itself.
The collection is built with that same versatility in mind. Jackets and outerwear play a key role throughout AW26, layered over knitwear, shirting and jersey, alongside adaptable separates and coordinated sets.
A considered mix of hues, textures, proportions and layering gives familiar wardrobe pieces a new point of view, while keeping the collection grounded in pieces designed to be returned to throughout the season.
Soft tailoring continues to play a key role across womenswear, while menswear denim evolves for AW26 with the introduction of new cuts and washes.
New In
New In
New In
New In
