Deontay Wilder officially shut down our Trafford Centre store on Saturday for an exclusive visit and personal shopping experience.
Wilder chatted to founders Ross Worswick and Scott Shashua and was presented with some of the brand’s latest designs.
Wilder, who became the first American to hold a heavyweight title when he won the WBC crown in 2015, is set for a bout against Cuban Luis Ortiz later this year.
"He shut the whole place down and everyone outside was wondering what was going on!"
"It was an unbelievable experience having Deontay in our store. To know that such a superstar in the sporting world loves our products just proves to me we're on the right track. The image of our brand fits in really well with people from the sporting industry.” - Ross Worswick