Artem Lobov is a Russian mixed martial artist and former fighter in the featherweight division of the Ultimate Fighting Championship who has most recently competed in the Bare Knuckle Fighting Championship. A professional competitor since 2010, he was a cast member of The Ultimate Fighter: Team McGregor vs. Team Faber.

Lobov was coached and trained by THE Conor McGregor himself. As you may have seen already, Malignaggi and Lobov have been involved in a heated uproar online and in the media over the last few months. The pair clashed at a media event few weeks back, as the Italian- American slapped his Russian rival when they came face to face. Their feud stems back to Malignaggi’s  previous clashes with Conor McGregor, who is Artem’s friend and team-mate.

Artem Lobov and Paulie Malignaggi will settle their beef inside of the ring on June 22 in a bare knuckle boxing grudge match. It will be an entertaining matchup between a former UFC brawler and a former boxing world champion, which is something combat fans have never seen before.

We are very excited to announce that The Couture Club will be collaborating with Artem Lobov.  

The Couture Club will be the first streetwear fashion brand to sponsor Lobov. “As a brand we are proud to welcome Artem Lobov to the Couture family.” Comments Scott Shashua at The Couture Club.

Win or lose, Lobov will make history during his fight with Malignaggi. We wish you the best of luck! Couture will be right behind you the whole time and cheering you on!

Artem first appearance with The Couture Club will be at this years Bodypower experience on the 10th May 2019.