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Digital Marketing Manager


Digital Marketing Manager


Main purposes of role:

  • Responsible for CRM Strategy and implementation.
  • Drive improvements in audience, traffic, conversions, acquisition etc, to ensure company sales and profit targets are achieved.
  • Oversee agencies for SEO, PPC and Paid Social and manage Programmatic hands-on.

Key tasks:

  • Oversee SEO and paid strategies as applied by 3rd party agencies and report back to senior team.
  • Create and manage link building strategies and content marketing strategies.
  • Innovate and present new marketing platforms and strategies.
  • Develop engaging online content.
  • Forecast marketing campaign growth and ROI for marketing campaigns.
  • Manage CRM Automation and campaigns through Email, Push and SMS, using Klaviyo, PushOwl & TextGlobal.
  • Contact, interview, and hire third party videographers to create unique and engaging content.
  • Use G-Suite and Data Performance Tracking to monitor and report on visually digestible data.
  • Drive traffic to TCC websites.
  • Work with senior team on budgeting and forecasting effectively.
  • Introduce affiliate and programmatic channels into the brand and manage in-house.
  • Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
  • Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns.
  • Always have Customer at Heart.
  • Any other duties as required by the business.

Key results:

  • Improvements in audience, traffic and conversions from Push, Email and SMS
  • Improving ROI with 3rd party agencies across Paid Media and SEO performance
  • Deliver uplift in converting traffic to the website
  • Successfully introduce and manage affiliate and programmatic marketing with positive ROI.
  • Works in collaboration with Design/Buying/Merchanidsing, Wholesale and Marketing to deliver company strategy.
  • Motivates and develops team to a high standard, creating a work environment that matches with our TCC values.
  • Develops self, takes responsibility, reacts positively to change and pushes for innovative solutions.
  • Inspires others.

Full Time Mon – Fri

Excellent Benefits


To apply for this job role please send us your most recent updated CV and portfolio to the email below.

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