Digital Marketing Manager

Main purposes of role:

• Responsible for CRM Strategy and implementation.
• Drive improvements in audience, traffic, conversions, acquisition etc, to ensure company sales and profit targets are achieved.
• Oversee agencies for SEO, PPC and Paid Social and manage Programmatic hands-on.

Key tasks:

• Oversee SEO and paid strategies as applied by 3rd party agencies and report back to senior team.
• Create and manage link building strategies and content marketing strategies.
• Innovate and present new marketing platforms and strategies.
• Develop engaging online content.
• Forecast marketing campaign growth and ROI for marketing campaigns.
• Manage CRM Automation and campaigns through Email, Push and SMS, using Klaviyo, PushOwl & TextGlobal.
• Contact, interview, and hire third party videographers to create unique and engaging content.
• Use G-Suite and Data Performance Tracking to monitor and report on visually digestible data.
• Drive traffic to TCC websites.
• Work with senior team on budgeting and forecasting effectively.
• Introduce affiliate and programmatic channels into the brand and manage in-house.
• Develop and manage projects and team members, including delegating tasks, reviewing team member work, adhering closely to deadlines and to budget, developing and revising ideas, and implementing projects.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns.
• Always have Customer at Heart.
• Any other duties as required by the business.

Key results:

• Improvements in audience, traffic and conversions from Push, Email and SMS
• Improving ROI with 3rd party agencies across Paid Media and SEO performance
• Deliver uplift in converting traffic to the website
• Successfully introduce and manage affiliate and programmatic marketing with positive ROI.
• Works in collaboration with Design/Buying/Merchanidsing, Wholesale and Marketing to deliver company strategy.
• Motivates and develops team to a high standard, creating a work environment that matches with our TCC values.
• Develops self, takes responsibility, reacts positively to change and pushes for innovative solutions.
• Inspires others.

Full Time Mon – Fri

Excellent Benefits