“Rap is a form of expression, so is fashion. So naturally, you get rappers talking about their fashion because that’s what represents them, and then that feeds back into fashion. I think there always has been, and always will be, a great synergy between them.” ~ Hardy Caprio

We’re so excited to launch our latest collection, designed in collaboration with Hardy Caprio - a true legend in the UK R&B rap scene. Not only is this our first ever music collaboration, but it’s also our first unisex collection, which makes it even more unique. Here at The Couture Club, we’re passionate about bringing you collections that allow you to express yourself and your true identity with confidence. Launching these unisex pieces, in collaboration with Hardy, truly puts that passion into practice! With a range of versatile pieces that capture Hardy’s energy and style, this new collection is ideal for the summer season. 

We thought we’d take you behind the scenes so you can take a look at why we chose to work with Hardy, and what to expect from our latest launch…

Trusting the process...

Let’s start with where it all began - finding the right representative. When it comes to choosing who to collaborate with, this is meant to be a brand’s hardest task. Yet for us, it was an easy decision. Hardy has previously worn The Couture Club on several occasions, and therefore it was clear that he appreciated our style and our brand values already; this instantly set him aside. But of course, it goes beyond liking the brand - we want to collaborate with individuals who stand for what we believe in. Everything that Hardy is about from his personality, his music, his morals and the level of responsibility that comes with a high-profile position in pop culture made him the ideal collaborator for Couture.

When it came to collaborating throughout the campaign, we had so much fun bringing you this fashion-forward collection! We admired Hardy anyway for how he’s a self-made and well-respected artist that keeps himself grounded, but he’s such a fun character to be around, which made the collaboration so easy to execute. Hardy was involved from the start and played a key role by participating in brainstorms and joining our calls to finalise samples. When it came to the shoot, Hardy had full control over the creative direction and execution - this was key for the success of this project, which is all about self-expression! 

Hardy has such vibrant energy and style, and it was so important for us to capture this in the collection. It also meant that we could be experimental, reaching previously untouched audiences and creating streetwear styles that are fresh and progressive. Something really important to us in this collaboration was making the collection accessible regardless of gender identity, body type or preferred price range. So, that’s exactly what we created - every piece in the collection is a unisex garment, our range in sizes goes from XS to 3XL, and we focused on bringing you luxury streetwear at accessible prices.

Let’s talk about the garms...

Not only is our 30-piece collection unisex fashion at its best, but it provides you with pieces that can create a full outfit from head-to-toe, that can take you from day to night! Versatility is essential for our clothing - that’s true for our menswear and womenswear ranges - and this launch was no different. Genderless clothing can really help you to discover and showcase your personal style, and what better place to start than this collection? 

Using the latest fashion trends, we created a collection that includes everything from androgynous wardrobe staples that are perfect for that everyday casual vibe, to standout pieces that make the perfect festival fit - our collection has dropped just in time for the delayed festival season this summer! The collection includes neutral basics to smart paisley twinsets, casual varsity basketball styles, fabric that includes mesh and velour, bandana detailed material, neon pops of colours and acid-wash finishes. 

There are so many unique, versatile pieces across the entire range, but we’ve picked out a few of our favourites that capture what this launch is all about - creativity, individuality and the freedom to express your true self! Take a look at our top picks here:

Terry Embroidered Logo Lover Varsity Bomber

This bomber jacket is a staple piece this season. With faux leather sleeves, chenille applique badges, embroidered detail and a sleek, fresh varsity style, it makes the perfect layering piece. We love it layered over a twinset - such as our Relaxed Fit Travel Set Hoodie and Relaxed Fit Travel Shorts - for the perfect travel set or festival fit!

Varsity Badged Mesh Oversized White T-Shirt & Varsity Badged Mesh Drop Crotch Shorts

This versatile co-ord - made up of our Varsity Badged Mesh Oversized White T-Shirt and our Varsity Badged Mesh Drop Crotch Shorts - is a versatile wardrobe staple that can take you from day to night with ease! Featuring a relaxed fit, mesh material and branded embroidery, this co-ord can be worn as it is for a casual vibe, or dressed up with the help of some accessories and fresh footwear!

Graffiti Relaxed Hoodie

If you’re a fan of unfitted styles, this relaxed fit hoodie - available in two different colourways - is for you! Featuring our Couture Club logo and graffiti prints, this hoodie can seriously transform any look, whether that’s a combo for lounging around in, or an outfit that’s fit for any festival or party this summer. Pair this hoodie with our Graffiti Relaxed Joggers for a relaxed twinset that will keep you on-trend this season and beyond!

Bandana SS Revere Resort Shirt & Bandana Resort Shorts

This shirt and shorts co-ord is an essential if you’re jetting off to enjoy some sunshine this season, or if you’ve got any festivals or big events lined up! With a bandana print and branded rubbed badges, this co-ord will ensure that you stay on-trend throughout the summer season. To complete the look, wear this co-ord with our Couture Wave Badge Bucket Hat and some fresh trainers.

Our latest collection - designed in collaboration with Hardy Caprio - drops on-site on 28th July. Shop the range to find your new favourite summer staples and to join our club of self-expression, individuality and self-confidence!